In China today, many well-known international coffee brands have found the path to reach Chinese consumers' tastes. With the noisy information online, sometimes a clear digit could explain many things and help new entrants to find a different route to establish their coffee.
Undoubtedly, the number of the coffee stores of each brand is the best indicator of the market position.
Starbucks Coffee: over 800 stores (as of 2013)
Costa Coffee: over 300 stores (as of 2013)
Pacific Coffee Company: 181 stores (as of 2013)
85 Bakery Cafe: 385 stores (as of 2013)
Dunkin' Donuts: 42 stores (as of 2013)
Dunkin' Donuts: 42 stores (as of 2013)
Coffee Bean & Tea Leaf: 34 stores (as of 2013)
Maan Coffee: 34 stores (as of 2013)
Maan Coffee: 34 stores (as of 2013)
Every coffee brand has great ambition and fierce growing plan. However, the market leader is likely be Starbucks for a while, but latter positions are variable.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of StartJG Hong Kong.
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